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AVP Infotech

Digital marketing, web and software team

AVP Infotech is a digital growth and technology company: performance marketing, SEO, websites, custom software, SaaS and business automation, and the makers of AgencyNest and PeopleNest.

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Written by AVP Infotech

Digital Marketing

Set Up Conversion Tracking Before You Spend a Rupee on Ads

Digital Marketing

Set Up Conversion Tracking Before You Spend a Rupee on Ads

Without proper tracking, ad platforms optimise for the wrong thing and you can't tell which campaigns make money. Here is what to set up first, and how to check it works.

Sep 26, 2026 4 min read